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AdPerformanceRecommendationBucket

Suggested action grouping computed from visits, spend, conversions, and available revenue.

enum AdPerformanceRecommendationBucket {
  SPEND_MORE
  IMPROVE_CONVERSION
  STOP_RUNNING
  INSUFFICIENT_DATA
}

Values​

AdPerformanceRecommendationBucket.SPEND_MORE​

At least 30 visits, 3 converted visitors, and a 2.5% conversion rate, plus a return of 1.5 or more when the results include revenue; candidates for more budget.

AdPerformanceRecommendationBucket.IMPROVE_CONVERSION​

Ads with enough data that match no other bucket; candidates for landing page work.

AdPerformanceRecommendationBucket.STOP_RUNNING​

Conversion rate under 1% with a return under 1.0, or without revenue data at least 10 currency units of spend; candidates to stop.

AdPerformanceRecommendationBucket.INSUFFICIENT_DATA​

Fewer than 30 visits and under 10 currency units of spend; checked first.

Member Of​

AdPerformanceRecommendationSection object