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AdPerformanceMetricKey

Summary metric used to rank ads in detailed performance leaderboards.

enum AdPerformanceMetricKey {
  SPEND_MICROS
  AD_TRAFFIC_VISITS
  AVERAGE_SPEND_PER_VISIT_MICROS
  CONVERSION_RATE
  TOTAL_CONVERSIONS
  AVERAGE_CONVERSIONS
  AVERAGE_SPEND_PER_CONVERSION_MICROS
  RETURN_ON_AD_SPEND
  TOTAL_REVENUE_MICROS
  AVERAGE_REVENUE_PER_CONVERSION_MICROS
}

Values

`AdPerformanceMetricKey.SPEND_MICROS`

Rank by spend in account-currency micro-units.

`AdPerformanceMetricKey.AD_TRAFFIC_VISITS`

Rank by tracked visit count.

`AdPerformanceMetricKey.AVERAGE_SPEND_PER_VISIT_MICROS`

Rank by spend per visit in account-currency micro-units.

`AdPerformanceMetricKey.CONVERSION_RATE`

Rank by converted visitors per tracked visit, for ads with at least 10 visits.

`AdPerformanceMetricKey.TOTAL_CONVERSIONS`

Rank by attributed conversion count.

`AdPerformanceMetricKey.AVERAGE_CONVERSIONS`

Rank by conversions per converted visitor.

`AdPerformanceMetricKey.AVERAGE_SPEND_PER_CONVERSION_MICROS`

Rank by spend per conversion in account-currency micro-units.

`AdPerformanceMetricKey.RETURN_ON_AD_SPEND`

Rank by tracked revenue divided by imported spend.

`AdPerformanceMetricKey.TOTAL_REVENUE_MICROS`

Rank by attributed tracked revenue in micro-units.

`AdPerformanceMetricKey.AVERAGE_REVENUE_PER_CONVERSION_MICROS`

Rank by tracked revenue per conversion in micro-units.

Member Of

AdPerformanceDailyMetricsForKey object ● AdPerformanceTopAdsForKey object

Values
Member Of