FunnelStepResult

Metrics for a single funnel step. Value is step-local rather than cumulative, and conversion rates compare this step with the next step in sequence, so the last step has null rates.

type FunnelStepResult {
  uniqueVisitors: Int!
  totalVisitors: Int!
  value: FunnelValue!
  uniqueConversionRate: Float
  totalConversionRate: Float
}

Fields

FunnelStepResult.uniqueVisitors ● Int! non-null scalar

Distinct visitors reaching this goal in sequence; visit baseline sums daily visitor counts.

FunnelStepResult.totalVisitors ● Int! non-null scalar

Conversion event count reaching this goal in sequence; visit baseline counts sessions.

FunnelStepResult.value ● FunnelValue! non-null object

Sum of this step's conversion values after reaching the prior goal; not cumulative across steps.

FunnelStepResult.uniqueConversionRate ● Float scalar

Next-step visitor count divided by this step's count, as percent rounded to two decimals; zero for a zero denominator, null for the final step.

FunnelStepResult.totalConversionRate ● Float scalar

Next-step event count divided by this step's count, as percent rounded to two decimals; zero for a zero denominator, null for the final step.

Member Of

FunnelQueryResult object ● TimeUnitResult object