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AdPerformanceSummary

Aggregate spend, tracked visits, and attributed conversions returned by performance queries. Monetary values are micro-units; imported spend currencies are not reconciled with tracked revenue.

type AdPerformanceSummary {
  spendMicros: Int!
  adTrafficVisits: Int!
  averageSpendPerVisitMicros: Int!
  conversionRate: Float!
  totalConversions: Int!
  averageConversions: Float!
  averageSpendPerConversionMicros: Int!
  returnOnAdSpend: Float!
  totalRevenueMicros: Int!
  averageRevenuePerConversionMicros: Int!
}

Fields​

AdPerformanceSummary.spendMicros ● Int! non-null scalar​

Imported spend in millionths of ad-account currency; multiple currencies are summed without conversion. Zero in UTM mode.

AdPerformanceSummary.adTrafficVisits ● Int! non-null scalar​

Tracked visits matched to selected imported ads, or UTM-grouped visits in UTM mode.

AdPerformanceSummary.averageSpendPerVisitMicros ● Int! non-null scalar​

Spend divided by tracked visits, rounded to integer micro-units of imported account currency; zero with no visits.

AdPerformanceSummary.conversionRate ● Float! non-null scalar​

Converted visitors divided by tracked visits, as a ratio rather than percent, rounded to four decimals; zero with no visits.

AdPerformanceSummary.totalConversions ● Int! non-null scalar​

Attributed conversion count for the selected goal or all goals.

AdPerformanceSummary.averageConversions ● Float! non-null scalar​

Conversions per converted visitor, rounded to four decimals; zero with no converted visitors.

AdPerformanceSummary.averageSpendPerConversionMicros ● Int! non-null scalar​

Spend per conversion in integer micro-units of imported account currency; zero with no conversions.

AdPerformanceSummary.returnOnAdSpend ● Float! non-null scalar​

Tracked revenue divided by imported spend, rounded to four decimals; zero with no spend. Currency conversion is not applied.

AdPerformanceSummary.totalRevenueMicros ● Int! non-null scalar​

Attributed revenue in millionths of the tracked base amount; no currency code or conversion to ad-account currency is returned.

AdPerformanceSummary.averageRevenuePerConversionMicros ● Int! non-null scalar​

Tracked revenue per conversion in integer micro-units of the tracked base amount; zero with no conversions.

Member Of​

AdPerformance object